Consumer Protection in the Era of E-Commerce

ABSTRACT
Due to e-commerce and globalized trade the consumer law is facing various issues and challenges nowadays. And with the increase of the e-commerce platforms in the country the country has seen a drastic growth in the market as it widens the horizon for both the consumer and the manufacturer. Over the years the growth of borderless marketing and technology has given much more opportunity to the new comers and even the big sharks of the market. The problem is that the consumers who go to these online websites for shopping become victims because of false or misleading advertisements, defective products, fake deliveries of product, unsafe products, payment issues, security and privacy issues, unilateral contracts etc. However there are specific national laws made for these kinds of matters but due to its poor implementation and issues related to its jurisdiction it doesn’t give full justice to the victim. This research paper mainly focused on issues of the consumer and the laws related to it and is the laws are efficient enough to solve the problems of commercial transactions that affect the consumer in today’s era. And how the electronic contracts increase the challenges and problems for the legislative. This paper will also do comparative study on how the consumer laws made by the legislature govern the electronic contracts and are these laws sufficient enough to tackle the problems of the consumer nowadays. This is the crucial time to reform our national and international forms and laws according to the new problems.