A Critical analysis of AI Disclosure Requirements in Online Advertising
Akanksha Singh., Jagran Lakecity University
ABSTRACT AI has contributed a lot to online advertising through ways such as personalized advertising, automating the process of interacting with customers, and helping with predictive modelling and data analysis. In India, algorithms and AI recommendations are the lifeblood of the digital economy and allow customers to reach customers most effectively. However, the fact that AI is sometimes hidden can violate the right to know and mislead customers. Research shows that if customers are aware of the AI usage in advertising, they will perceive the advertisements as more reliable and trustworthy. At the moment, there is no specific legislation that regulates the use of AI-generated advertisements in India.