Regulating AI Impersonation: A Case for Codifying Personality Rights in India
Janhavi Deshmukh, SVKM’s Narsee Monjee Institute of Management Studies (NMIMS), Maharashtra.
ABSTRACT
The fast spread of intelligence that can create things has changed deep fakes and voice cloning. Now they are a problem for people's identity and dignity. In India people's personality rights are protected by court decisions like the cases of singer Daler Mehndi and actors Amitabh Bachchan and Anil Kapoor. There is no specific law for this. This means that famous people and ordinary citizens are not safe from intelligence that can impersonate them, clone their voices, bring them back to life digitally without permission and use deep fakes to make it seem like they are endorsing something. This paper looks at the law of India like The Information Technology Act, 2000, The Digital Personal Data Protection Act, 2023 and the Copyright Act 1957. It checks if these laws together can protect people from intelligence that steals their identity. The paper also compares India's laws with the laws in the United States, the European Union and China. Then it suggests a set of laws that combine the good things from each place and is suited to India's situation to protect people's digital identity and personality in the age of artificial intelligence.