Consumer Protection in Online Marketplace: A Study of Refund and Return Policy

ABSTRACT
This article describes the progress and development of online marketing in India. The impact of online platforms is repeatedly increasing due its efficient affordable nature and delivery process. But as every coin has two sides e commerce or the online market place has its pros and cons. We will discuss the cons of the online marketplace and will get to know about what are the benefits, protection and the legal framework governing the same. It underscores the traditional consumer protection to the digital consumer protection law as well as the information technology act 2000. This article provides the knowledge about the digital misrepresentation, digital fraud and forgery, deficiency in service providing, and reminds us of the need for entrepreneurs to disseminate the salient aspect of absorbing the world of cyber commerce beyond knowledge corrals. This article urges the judiciary to continue playing a vital role in protecting the three pillars of consumer rights in digital arena: to be informed, to choose and to heard; and to be legislated properly not only to secure the rights but also to control the antisocial criminal activities. This article also studies the legal procedure regarding the refund and return process. There are online platforms such as Flipkart, Amazon and others who provide such rights for return and refund for the online product. But also, there are some online market places which deliver fraud product to the consumer, for which the government had provided legal provisions under consumer protection act 2019, and information technology act 2000.